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How it all began 50 years agoA new German-as-a-Foreign-Language course is published
On the road again promoting the course, he visits (on his bicycle!) in the autumn of 1954 Dr. Dora Schulz, director of the newly re-founded Goethe Institute. During their conversation, she mentions in passing that she knows of a manuscript for a new beginners' course in German for foreign learners developed under the guidance of one of her colleagues, Dr. Heinz Griesbach, and already tried and tested at the Goethe Institute in Bad Reichenhall in 1953. Ernst Hueber was not to know – neither would it have interested him – that the manuscript had in fact already been turned down by two other publishing houses specialising in languages. He made an on-the-spot decision and the contract was signed on 19th November 1954.
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Ernst Hueber has long been known
as a tireless, on-the-road publisher
profiting from his many travels and
contacts. He recognizes the trend:
interest in learning German is growing
fast. Reacting quickly, he buys in an
already existing course first published
before the war in 1929: Schulz and
Sundermeyer's Deutsche Sprachlehre
für Ausländer.
The title he chose deliberately –
Schulz/Griesbach, Deutsche Sprachlehre
für Ausländer – for its immediate
association with the long-established
Schulz/Sundermeyer course.
And thus in 1955 with the publication
of "Schulz/Griesbach", a course
that sold in its millions and initiated
countless other products, there
began a new era both for the Max
Hueber Verlag and for the teaching
of German as a Foreign Language.


